Bolin Chen
The Nine: A New Balance Legacy 2025
Instructor:  Melike Turgut ,  McLane Teitel

✶ Role:
Art Direction
Concepting
Visual Design
Motion Prototype
This interactive microsite charts the evolution of the New Balance 9 series, from the 990v1 to the latest 990v6, through an editorial and typographic lens. Structured as a scrollable experience, each chapter highlights a shoe's design, cultural significance, and defining moments.

Subtle shifts in typography between series reflect the design trends of the time, while motion and hover effects encourage playful exploration. The minimalist layout draws inspiration from the iconic 1990s Japanese NB catalogs, inviting sneakerheads and design enthusiasts to explore the legacy of one of New Balance's most iconic series.