Jack House 2024
✶ Role:
Art Direction
Brand Identity
Packaging Design
Photography
Jack House is a darkroom founded in 2024. Everything started with a few friends developing films at Jack’s home, and as more and more projects came in, it grew into what became Jack House. In line with the brand’s concept of utilizing existing infrastructure to create more films for photographers, the brand launched four film stocks to meet a range of photographic need.
The packaging features vintage inspired type, drawing from the visual language
of motel neon signs, reflecting the brand's American retro style. The colorsway further strengthen the cultural essence of the design. Additionally, the layering and color system help users quickly identify the film information and the appropriate time of use.Partial image credits: Halee, Chris and Jianchao H